VORM is not a client but my own concept: a demo webshop for a fictional women’s activewear brand. I made it to show how I approach a webshop, from structure to design and build.
The structure follows what works for major sports brands: a full-width hero, quick routes to categories, product cards that show a second photo on hover and a cart that opens right beside the page. The design itself is deliberately my own, with a tight condensed typeface and a single bold accent colour.
The shop has collection pages with categories and sorting, product pages with size selection and a journal with training articles that link to products. All photos come from a single photoshoot on Pexels, so everything looks consistent. Checkout is disabled: it is a demo.
